Google Keyword Planner research and strategy
1. Use Google Keyword Planner
If you’re affected by market changes, we recommend planning weekly rather than monthly or quarterly until markets stabilize.
Keyword Planner’s forecasts are refreshed daily and based on the last 7-10 days, adjusted for seasonality. Your forecasts will take into account any impact of market changes during this time frame. We’ve updated our seasonal model to account for current market conditions.
Keyword Planner helps you research keywords for your Search campaigns.
You can use this free tool to discover new keywords related to your business and see estimates of the searches they receive and the cost to target them.
Keyword Planner also provides another way to create Search campaigns that’s centered around in-depth keyword research.
This article shows you how to use Keyword Planner to lay the groundwork for a successful campaign.
Benefits
- Discover new keywords: Get suggestions for keywords related to your products, services, or website.
- See monthly searches: See estimates on the number of searches a keyword gets each month.
- Determine cost: See the average cost for your ad to show on searches for a keyword.
- Organize keywords: See how your keywords fit into different categories related to your brand.
- Create new campaigns: Use your keyword plan to create new campaigns centered on in-depth keyword research.
It's important to keep in mind that while Keyword Planner can provide insights into keyword targeting, campaign performance depends on a variety of factors. For example, your bid, budget, product, and customer behavior in your industry can all influence the success of your campaigns.
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